If someone needs information, they'll search the internet for it. You want your business to show up in those searches- and not just show up, but look good too.

It's important to look good because your website is often a person's first impression of your business. If they found you through a search or link, your website is their first point of contact. You want that first impression to be a good one.

Think of your website as your digital storefront and showroom. People are looking at it and forming an opinion about the business. So make it look good!

A quality website is:

- clean

- well-organized

- easy to navigate

- clear and concise

- modern

- functional

- branded

- and makes the visitor want to do business with you.

For example, information like hours of operation, location, and contact info should be easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question-- make it easy for them. A quality website is also visually appealing. It looks good in all browsers and is easy to use on a mobile device. Plus, it's well-polished. This means it has no spelling or grammatical errors, no vintage clip art, no 90’s web design traits, no blurry images, and no loose ends.

Your content is complete and visually appealing. Fonts match across the entire website and font colour and size choices have been properly made.